Life First Business Strategy

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for Entrepreneurs​
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This week’s Better Together Round-Up is here! Think: one game-changing strategy, the resources you didn’t know you needed, and a few fun favorites we’re loving right now. Quick to read, packed with value—you in? 🕒 3-minute read, unlimited inspiration.

Hi Reader,

Like our new format? We changed it again. I blame it on the fact that our house is equal parts glitter and cobwebs right now, and I like to be really creative this time of year.
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The girls turned 12 this week (twelve!), and in true twin fashion, we went full Taylor Swift meets Halloween. Disco balls, witches, and bats. Showgirl sparkles and skeletons. I even caved and bought that Amazon flying witch that everyone is talking about—and yes, she’s strapped to our garage like she owns the place. 😅

It’s wild to see them growing up, but it also feels like a mirror for everything else that’s shifting right now—especially in the business.

I have really leaned into strategic shifts. Needle moving things that no one sees. Which actually means, tis the season for testing: new email segments, SEO experiments, podcast title tweaks, and just generally poking at what’s actually working vs. what’s just taking up space.

Here’s what I’m noticing: the smaller the test, the bigger the clarity.

We’re not overhauling everything overnight. We’re just getting curious again. And honestly? That’s been the real game-changer. It’s easy to forget how energizing it feels to simply try something new—not because it’s guaranteed to succeed, but because it moves you forward.

And yes, in between all this... I got pink eye. Because of course I did. 😂 And I may have started making a Google doc for Christmas gifts (no shame). But also...

You’re Invited: The Co-Op Open House!

To celebrate FIVE YEARS of our Collective Co-Op (what?!), we’re doing what we do best—upgrading the whole thing.

We’ve got a brand new Open House happening, and if you’ve ever wanted to:

• Build a business that actually supports your life
• Plug into a community of women who get it
• Use a proven system to grow with strategy (not stress)...

👉 Come to the Open House!

We’ll walk you through what’s changing, what’s staying, and how you can be part of our next evolution. This only launches once a year (coming this November) so don't miss it!

Catch you next Friday,
Holly

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P.S. NEW! Want to choose how often you hear from us?
👉 Just the Friday newsletters, please. You’ll still get the goods—just the simplified version.
👉 Send me everything! I want all the updates, launches, and behind-the-scenes.

TRY > PERFECT

Straight from our Anti-Social School™ Playbook.

Between experimenting with new growth levers (like SEO, segmentation, and strategy-first content) and evolving how we show up as a brand, I’m reminded of something powerful:

Whether you’re testing a podcast title or decorating your garage with a flying witch, progress starts with the willingness to experiment.

Small tweaks—made consistently—are what create compound growth.

🛠 Try this: Pick one area of your business where you’ve been waiting for “perfect” (content, offers, schedule... anything). Now ask yourself: What’s the smallest possible version of this that I could try this week?

Post the draft. Test the idea. Block the hour.
Done is better than perfect—and done is how you learn what actually works.

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