This week’s Better Together Round-Up is here! Think: one game-changing strategy, the resources you didn’t know you needed, and a few fun favorites we’re loving right now. Quick to read, packed with value—you in? 🕒 3-minute read, unlimited inspiration.

Hey Reader,

Something a little different this week…

If you're reading this, you didn’t sign up for our Fall Content Workshop. No shade. But I wanted to send you a quick note to say two things:

1. We’re experimenting with a new segmentation strategy so emails feel more relevant to you. Less noise, more depth. And eventually? Maybe even topic-specific lists so you only hear about what lights you up. Cool right?
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2. If you meant to sign up but forgot, just hit reply and say FALL WORKSHOP — I’ll personally send you the replay link. 🎥

Now onto the important newsletter stuff. 😉 Big moment over here—Katherine got braces. Pink ones. And somehow, she immediately looks 16. We marked the milestone with a haircut and a Starbucks run, because obviously. #2 (Savannah) is next.

It's wild how fast these tiny transitions stack up into big feelings. Anyone else blink and suddenly your kid is a teenager?

While that was happening in mom-world, biz-world has been buzzing. We’re putting the finishing touches on something called the Holiday Lab, and it officially launches Monday. 🎁 Suprise.

Think: cozy, strategic prep that helps you glide—not grind—through the rest of the year. No spoilers yet, but if the thought of “Q4” makes you sweat... this might be for you. #staytuned

Anti-Social Shift of the Week: Plan for Peace Now, Not Later

Here’s the truth: holidays don’t sneak up on us. We just delay the prep.
So this week, I want you to ask yourself:

✨ What can I get off my plate now, so I’m not frantic later?

Try this:

• Open your calendar and block one hour next week.
• Label it “Holiday Head Start.”
• During that time, ask: What will feel heavy in November that I can lighten today?

Batch a few graphics. Outline a sales email. Or just make a list of offers you want to promote. Doesn’t have to be perfect. Just started.

Your future self will high-five you.

What We are Loving Right Now

Smart, soulful, and a little bit fall-coded.

🎧 On the Podcast This Week:​
Two new episodes to cozy up with on your morning walk or after-school pickup line:

• ​Ep 568: ​The Future of Podcasting: Trends and Predictions for 2025 with Cait Howard​
• ​Ep 567: ​How to Grow Your List Now for End-of-Year Sales​

🎉 AI Era Waitlist Is Open:​
I’m hosting a brand new AI workshop on how we’re using bots (the good kind) to improve client connection inside our A.S.S.™ program.
👉 Join the waitlist here.​

👖 The Pants I’ve Been Living In:​
If fall had a uniform, these would be it. Cozy like sweats, polished like trousers. I’ve worn them for school drop-off, Zoom calls, and a surprise dinner out — they nailed the vibe every time.
👉 Check them out here. Warning: You might need more than one pair.

🎃 Because Everyone Needs a Sherpa Pumpkin:​
It’s soft. It’s squishy. It’s completely unnecessary… and yet, I have zero regrets. This little cozy cutie is giving high-end fall decor with a side of “my kids keep stealing it for their rooms.”
👉 Grab yours here before they sell out.

ICYMI

If you missed the Fall Content Workshop but still want to:

• Learn how to prep now for a more peaceful (and profitable) season
• Get clarity on what content actually moves the needle (and a content template to help!)
• Steal my 3-part visibility plan for Q4

Just reply with the FALL WORKSHOP, and I’ll send you the recording.
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We’ll be back Monday with more on the Holiday Lab (get excited).
And hey, thanks for sticking with us as we try this whole segmentation thing. Feels good to send the right message to the right people. 🖤

XO,
Holly

✨ Client Wins✨

✨ The Last Word ✨

“Don't let the season rush you. Let it ready you.”
— Unknown

P.S. TL:DR Quick Links 😉
🎧 Latest Podcast Episode: This week, we're sharing how we’re using LinkedIn to grow with intention—and the simple, stress-free strategy we use to save for family vacations through our business→ Listen here​
🧠 Work with Me 1:1: Let’s design your custom fall strategy together → Apply here​
📅 Join the Anti-Social School™: Get access to our full AI Marketing Crew, Monthly Planning Parties, and live coaching with me, including our new Holiday Lab! → Come inside​
💬 DM or email me anytime: Hit reply. I’m not hard to reach, I’m just intentional with my energy.

P.P.S. Got a favorite community resource or friend you want to shout out? Hit reply and share—I might include it in a future roundup!

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