This week’s Better Together Round-Up is here! Think: one game-changing strategy, the resources you didn’t know you needed, and a few fun favorites we’re loving right now. Quick to read, packed with value—you in? 🕒 3-minute read, unlimited inspiration.

Hey Reader,

This week felt like a highlight reel of summer’s last hurrah. We had multiple back-to-school tours with my girls who somehow turned into sixth graders overnight, a few too many Target trips, and a lot of "what snacks do we need for back-to-school?" debates.

Also… we now have a butterfly nursery on our porch. Yep, three soon-to-emerge Monarchs are currently cocooned in our makeshift greenhouse. Honestly, it's a whole metaphor waiting to happen. 🤷‍♀️

But the real star moment? Ending the week with a family aura photo shoot happening this afternoon. We have been counting down to it al summer. It was on the girls’ summer bucket list, and I am way too excited to see what our family's collective energy looks like in color. (Peep my stories to see!)

And finally, like the rest of the world, I spent more time this week than I'd like to admit decoding Taylor Swift's marketing strategy. It's like getting a live masterclass in storytelling and audience connection. My inner marketing nerd is crashing out (in the best way), as my girls say. 😉 Can you imagine if you were so influential that your current "brand color" influenced every other marketing campaign in the world?

Which brings me to...

This Week’s Anti-Social™ Shift: Align Your Energy With Your Strategy

In between all the family time, I sat down with three clients this week to map out fall launches. There’s something about this season that just clicks—the structure, the rhythm, the “new year” energy without the pressure.

But what stood out most in all those convos? The reminder that strategy works best when it meets you where you actually are.

Here’s the filter we used that might help you too:

The Fall Funnel Filter

• Is your next offer something you’re excited to talk about right now?
• Are you creating content that answers the questions your people are actually asking?
• When you show up—are you sharing the real stuff, or keeping it surface-level?

Just pause and ask yourself:
What feels aligned, and what feels like a stretch?
​
You don’t need to overhaul everything, just start where the energy feels real.

✨What We are Loving Right Now

Quick picks from the community this week. Smart, simple, and some fun!

• Fall outfits, simplified. Jenny’s event makes getting dressed actually fun. Join here​
• For corporate women ready to pivot or make a change—these FREE 20-minute strategy chats are your starting point.
  ​Book a spot​
• Curious about what's working now? Our latest strategy is grounded in real data and real-life energy alignment.
• My back-to-school go-to for staying ahead of the germs.​
  ​Shop here​
• 7 am bus stop coming soon? No problem. These cooling patches are my fav and pure magic for tired eyes.
• ​These are my go-to for vision boards, whiteboards, and all the brainstorming magic.

✨ Your Something To Do This Week: A “1989” Audit

Inspired by our girl Taylor, pick one area of your business (a sales page, your about section, an IG highlight) and give it a quick glow-up.
​
Ask:

• Does this sound like you today?
• Is there a story that needs a fresh spin?
• Are you leaving out the magic that makes you… you?

It doesn’t need to be a total rewrite. Just a remix. A little “Taylor’s Version” moment to kick off your fall. (We re-did our IG Bio, Homepage and a few more!)

And if you’re craving more white space and big picture planning, the agenda for our Ohio fall retreat is officially locked in. You can check it out here: Fall Retreat Details​

Change is coming. You don’t have to rush it. But you can meet it with a strategy that supports who you are now.

XO,
Holly

✨ Client Wins✨

✨ The Last Word ✨

“Think of your energy as if it is expensive - a luxury item - not everyone can afford it.”
— Taylor Swift

P.S. TL:DR Quick Links 😉
🎧 Latest Podcast Episode: Hear how a combination of AI and Human Design completely transformed how I think about my business—without involving more content or a complicated funnel. → Listen here​
🧠 Work with Me 1:1: Let’s design your custom fall strategy together → Apply here​
📅 Join the Club: Get access to our full AI Marketing Crew, Monthly Planning Parties, and live coaching with me → Come inside​
💬 DM or email me anytime: I’m not hard to reach, I’m just intentional with my energy.

P.P.S. Got a favorite community resource or friend you want to shout out? Hit reply and share—I might include it in a future roundup!

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